Honey Bees On The Decline
The UK's leading honey brand, Rowse, this month introduces new ‘Save the Honey Bee' labelling to its Blossom Honey hero range.
The striking communication announces its commitment into research investigating the decline of the honey bee and can be seen on Rowse Blossom Honey packs and trays.
Labels encourage the public to provide their support by purchasing the Blossom Honey range where £100,000 raised from sales will be invested into sustaining the future of honey bees.
In recent years hive numbers in the UK have fallen drastically; in the 1950s, 400,000 were in existence yet present day there are only 240,000.
Beekeepers from across the country gathered in London to demand increased funding into research on bee health.
Two billion honey bees died last year after being struck by an infestation that is devastating hives across the country.
The crisis is so severe that England could run out of home-produced honey by Christmas.
Ivor Davies, of the British Beekeepers Association, said: “Over the last five or 10 years the number of bees dying every winter has increased.
“There is something going on with our bees that we do not understand.”